The Chosen Affiliate Resource Hub
Active Campaign
The Chosen

Affiliate Resource Hub

Everything the Chosen Crew needs to create compliant, on-brand content. Assets, guidelines, sample posts, and compliance rules — all in one place.

Our message Sample posts The story Brand assets Photography Video Hashtags & mentions Do's & don'ts Compliance FAQ Contact

Affiliate Resource Hub

This is your go-to for everything you need to create on-brand, compliant content for The Chosen. Approved assets, key messaging, hashtags, compliance rules, and creative inspiration — all in one place.

Bookmark this page and check back before every post.

Before You Post
✓ Review the Do's & Don'ts so you know what flies and what doesn't
✓ Grab your hashtags — required tags must be on every post
✓ Read the FTC & Disclosure rules for your platform
✓ Download the logo, stills, or footage you plan to use
✓ Read Our Message so your content matches the Chosen Crew tone

Questions? Scroll to the bottom for support contact info.

Your creator brief is your playbook

Every confirmed affiliate receives a Creator Brief with campaign-specific instructions — what to create, when to post, whether approval is required, and how to submit. Each activation is different, so always follow your brief first.

This page is your shared resource library. Use it alongside your brief to grab approved assets, hashtags, messaging, and compliance guidelines that apply to everyone in the Chosen Crew.

Applied & confirmed
Creator Brief received
Create, post & submit per your brief

Don't have your brief yet? Reach out to your campaign manager.

Our Message

What this campaign is about

This is what we stand for and what we're putting into the world. Let it inform your content — don't repeat it, feel it.

What We're Building
The Chosen is the first-ever multi-season TV show about the life of Jesus Christ — told through the eyes of those who knew him. Funded by fans, for fans, and free to watch, everywhere. It's not just a show. It's the largest crowdfunded media project in history.
Free
To watch, always — via the official app
5+
Seasons released, 7 planned in total
$11M+
Raised by 16,000+ everyday people to fund Season 1
190+
Countries watching, in 50+ languages
Primary · Longtime Believers

Grew up with the story but have never seen it feel this real. They want to see their faith reflected with depth, humanity, and reverence — not a cartoon version of scripture.

"I've read this story a hundred times. I've never felt it like this."

Secondary · The Curious & Searching

Not religious, or not sure yet — but drawn in by good storytelling, complex characters, and a production that doesn't feel like a "church video." We meet them where they are.

"I didn't expect to actually care about these characters."

The vibe

Warm & sincere. Hopeful. Human. Community-first. The Chosen's vibe is reverent without being stiff, and personal without being preachy: a family gathered around a screen, a small group watching together, someone discovering the story for the first time and getting emotional about it.

You're the creative. We're giving you the message and the mood — how you bring it to life is up to you.

✓ Sound Like
  • Warm & sincere
  • Hopeful
  • Inviting
  • Community-first
  • Personal & real
✗ Never Like
  • Preachy or judgmental
  • Salesy or clickbait
  • Political
  • Cheesy or corny
  • Trying too hard
Sample Posts

Sample posts & top performers

Real posts from real creators talking about The Chosen. Use them as inspiration, not a script.

Instagram
@marissa_tay1or
Recommends the show directly to her audience and sparks discussion, tagging the official series account.
Instagram
@marleyashai
Shares a personal Resurrection Sunday partnership moment with the show — genuine, not scripted.
TikTok
@annamariefit
Ties the show's message to a short, personal faith reflection — no hard sell.
TikTok
@_emmadotter_
Explains what the show is to new viewers with an energetic, personal hook.
Instagram
@iamsophiadimuccio
Shares heartfelt gratitude for the show ahead of the Season 6 trailer, building anticipation for the November 15 premiere.
Photography & Imagery

Approved photography

Hi-res images approved for use in your content.

The Chosen: Last Supper key art
The Chosen: Last Supper — Key Art
JPG · 1080×1920
↓ Download
Jesus character still
Jesus — Character Still
JPG · 1080×608
↓ Download
Jesus with children scene still
Jesus with the Children — Scene Still
JPG · 1280×720
↓ Download
Video & Footage

Video assets

Official clips approved for use in Reels, TikToks, and YouTube content.

The Chosen: Last Supper — Trailer Clip 1
MP4 · 1280×720 · 2:39
↓ Download
The Chosen: Last Supper — Trailer Clip 2
MP4 · 1280×720 · 1:23
↓ Download
Background

The story

Know what you're talking about so your content sounds informed, not scripted.

The Chosen

The Chosen is the first-ever multi-season television series about the life of Jesus Christ, told through the eyes of those who knew him — the disciples, his followers, and the people whose lives he changed. Season 1 became the largest crowdfunded media project in history, funded by more than 16,000 everyday people.

Your content should speak to longtime believers who want to see the story told with depth and reverence, and to curious viewers who've never connected with faith-based media before — without ever sounding like a sales pitch or a sermon.

Free
To Watch, Always
5+
Seasons Released
190+
Countries Reached
Official Website & Social Accounts
Get familiar with the official presence before you post. These are the accounts to follow and reference in your content.
Identity & Branding

Logo & brand assets

Approved logo — use the file as provided. Reach out to your campaign manager if you need a format not listed here.

The Chosen official logo
Official Logo
PNG · Transparent · Approved for affiliate use
↓ Download
Hashtags & Mentions

Tags, hashtags & mentions

Copy and paste. Required tags must be included on every post. Your Creator Brief will specify which platforms to post on — use the tags that apply to that platform.

Required Hashtags — Use on every post
#ad ⎘ #WatchTheChosen⎘ #TheChosenTV⎘
Recommended Hashtags — Use where relevant
#TheChosen⎘ #ChosenCrew⎘ #StreamTheChosen⎘
Banned Hashtags — Never use
#OfficialTheChosen⎘ #Endorsed ⎘
Official Mentions — Tag or collaborate with these accounts

Tag, mention, or use the collaboration/partnership feature with these official accounts when posting. Only tag accounts on the platform you're posting to.

Instagram
@thechosentv
TikTok
@thechosentv
Content Guidelines

Do's & don'ts

Follow these rules on every piece of content. Non-compliance may result in content removal or program termination.

Your content may be amplified

Content you create as part of this campaign may be boosted, repurposed, or used in paid media by the brand or our team. That means your content must be 100% clear of any third-party trademarks, copyrighted material, or intellectual property you don't have rights to.

This includes logos, brand names, signage, music, sound effects, artwork, TV screens, movie or show clips, and any other visible or audible content owned by someone else. If it's not from the approved assets on this page or something you personally created, don't include it.

Why this matters: Paid media with third-party IP can result in ad rejection, legal action, and campaign removal. Keep your content clean so we can amplify it.

One more thing: If your content is selected for boosting, your brief may ask you to authorize it through your platform's partnership tools (like TikTok's Spark Ads code or Meta's partnership toggle). It takes about a minute and your brief will walk you through it.

✓ Do
  • Share your genuine personal experience or reaction
  • Watch the episode or season you're posting about first
  • Use only approved assets from this page or content you personally created
  • Include required hashtags and FTC disclosure
  • Tag the official social accounts
  • Keep content respectful, family-friendly, and brand-safe
  • Show authentic, real-life context
  • Use your natural voice — don't sound scripted
✗ Don't
  • Speak on behalf of the show on doctrinal or theological matters
  • Guarantee or promise a specific spiritual outcome from watching
  • Mention or compare competing streaming platforms by name
  • Share unreleased or embargoed episodes or footage
  • Use any music, sounds, or audio you don't have rights to — including trending sounds
  • Show third-party logos, trademarks, or copyrighted clips in your content
  • Alter the logo or official assets
  • Post content that is off-brand, disrespectful, or not brand-safe
  • Use AI-generated faces or deepfake-style content
Compliance

FTC & disclosure requirements

Federal law requires clear disclosure on all sponsored content. These rules are non-negotiable — and they protect you as much as us.

The Basics — Know These Cold
Free stuff counts as pay

Free early access, gifted merch, trips, event tickets, and affiliate commissions all count as a "material connection." If you received anything of value, you must disclose.

Placement matters

Disclosure goes in the first two lines of your caption — before the "more" cutoff. Not at the end. Not buried in hashtags. In video, say it out loud early on.

The stakes are real

FTC penalties can exceed $50,000 per violation — and both the creator and the brand can be held liable. One skipped disclosure puts everyone at risk.

✓ Words That Count
#ad Sponsored Paid partnership Sponsored by The Chosen Gifted
✗ Words That Don't
#sp #spon #collab ambassador partner "thanks for the goodies"
✝

Faith & doctrinal claims

The Chosen is a dramatization inspired by the Gospels, not a word-for-word reading of Scripture. That means extra care is required beyond standard FTC disclosure.

  • Never present the show as an official teaching or theological authority on behalf of any church or denomination.
  • Don't promise or guarantee a specific spiritual, emotional, or life outcome from watching — reactions vary person to person.
  • Avoid speaking for other faiths or denominations, or framing the show as taking a doctrinal position.
  • Speak from your own experience — what the story means to you — rather than making claims about what it will do for everyone who watches.

When in doubt, describe your own reaction ("this scene hit me differently than I expected") instead of making a claim about what the show does for everyone.

Support

Frequently asked questions

Common questions about the show, the program, and content requirements.

Do I need to disclose that my post is sponsored?
Yes — always. FTC guidelines require clear and conspicuous disclosure on all paid posts. Include #ad in your caption (not in comments, not buried in hashtags). See the Compliance section above for platform-specific requirements.
Can I put the message in my own words?
Yes — that's the point. Share your genuine reaction in your own voice. Just stay aligned with Our Message and never make claims that aren't approved — especially doctrinal, theological, or guaranteed-outcome claims. See Faith & Doctrinal Claims above.
Can I use official music or audio in my content?
Only use audio you have the rights to, or platform-provided trending sounds you're cleared to use. Do not use copyrighted music or show audio unless explicitly approved by the campaign team.
What if my followers ask questions I can't answer?
Check the Background section for general info. For anything beyond that — availability, episode details, specifics — reach out to the contact below and we'll get you the answer to relay.
Can I repurpose my content across multiple platforms?
Yes, in most cases. Just make sure each version meets that platform's specific disclosure and format requirements. Check the FTC section above and your Creator Brief for details.
Contact

Need help?

Reach out with asset requests, content questions, or approval needs. Your specific campaign manager's contact info is included in your Creator Brief.

Program
The Chosen Affiliate Program
Apply / Application Portal
Apply as an Affiliate
Response Time
Within 24 hours

2026 The Chosen™. All rights reserved.
This Affiliate Resource Hub is an unofficial creator resource compiled for affiliates of The Chosen affiliate program. Participation in this affiliate program is subject to the terms provided at thechosenaffiliates.com.
Assets on this page are proprietary and licensed exclusively for approved affiliate use.

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